5th April 2018
Introducing THE Club by LAFRENZ
As you know our focus has always been very much about producing great wine.
After listening to our customer requests and our intention to reward our VIP customers we are convinced this new club will enable us to serve our customers even better in the future.
We have decided to introduce an official Wine Club, new for 2018. The goal is to create ease and convenience, yet flexible enough for the customer that appreciates customization.
FOUR unique levels of membership have been created, each fully customizable to suit any individual member’s wine preferences. For the first time ever we will offer free shipping by the case, exclusive to wine club members.
As an added bonus for those many customers buying multiple cases every year, we have introduced a loyalty points program to reward those loyal customers accordingly. The more you purchase the more you will save.
Wine club members will have access to unique winery events throughout the year so that our team can meet our loyal customers and allow them (after a vow of secrecy) to see what goes on behind closed doors. Stay posted!!
The Reserve wines from 2016 have been resting in bottle for the past 9 months and will be released in June. The vibrant Portfolio white wines from 2017 were bottled earlier this year ready to be released at the end of April. Across all styles these wines are simply stunning. It wasn’t by chance that LAFRENZ won 6 major international awards in 2017 alone.
The wines soon to be released are testament to this fact, reflecting the consistency we are known for and the attention to detail we strive for, from vineyard to bottle.
Stay tuned for new announcements and I thank each of you for your continued patronage.